The Best way to Connect Reporters and Trusted Experts

Need a great quote fast? SOS makes it simple for reporters to find real experts and for experts to get the publicity they deserve.

Hi, I’m Peter Shankman, founder of Help a Reporter Out (HARO) and now Source of Sources (SOS). I built this platform to make it easier for:

  • Journalists to quickly find credible sources
  • Sources to get meaningful publicity by sharing their expertise.

Up to three times a day, you’ll get an email with queries by journalists from various media outlets. If a journalist asks about a topic you know a lot about, simply reply directly to the source. It’s that easy.

Here’s the rub, though: ONLY REPLY IF YOU ACTUALLY HAVE SOMETHING PRODUCTIVE TO ADD. If you pitch a reporter off topic even once, and it gets back to me, you’re gone. No exceptions, no appeals.

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How Source of Sources Works

Up to three times a day, you’ll get an email filled with queries from journalists across top media outlets.

  • If you’re an expert on the topic, reply directly to the journalist.
  • Keep it on topic — reporters need useful insights, not sales pitches.

Important: If you reply off-topic or spam reporters, you will be removed from the list. No exceptions, no appeals.

Why It’s No Cost, Yes Really 

This list doesn’t cost a dime. Running SOS is simple and only takes a few minutes each day, the pay off is in the connections we help you make.

Instead of paying me, consider donating to a cause that matters, like Best Friends Animal Society or The NYC Mayor’s Alliance for Animals. And if you want to spread the word, give us a backlink or a shout out on Social Media. That way, everyone wins.

Ground Rules for Sources

Before you hit “send” on your response, ask yourself:

  • Is this response truly helpful to the journalist?
  • Is it relevant, timely, and accurate?

If the answer isn’t a confident yes, then please don’t send it. The credibility of this community depends on staying valuable.

SOS Media Outlets

A small sample of the 20,000+ journalists, broadcasters, bloggers, and brands that use SOS.

Information For Journalists

Need a source for your next story? Use the reporter submission form to share your query. We’ll get it in front of thousands of experts who can provide on-point insights.

About Peter Shankman

When I launched HARO, it transformed how reporters and sources connected. With SOS, I’m continuing that mission, keeping it simple, transparent, and productive.

Want to know more about me? Follow along on my social media, LinkedinInstagram or Threads, at Source of Sources we’re all friends of a friend.

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