Brand mentions can significantly influence your business’s success. Understanding how to track brand mentions provides a clear view of what people are saying about you online. This practice is fundamental for managing your online reputation and interacting meaningfully with your audience, which helps build awareness for your brand. Table Of

Ever wonder what the digital world is whispering about your brand?  Social monitoring offers the key to unlock these conversations, transforming how businesses connect with their audience.  It is the practice of tracking online mentions related to your company, products, or industry, providing invaluable insights.  More than just collecting data,

Many businesses struggle to get seen by the right people, especially journalists. This is where strategic social media PR can completely change your situation, offering a direct path to greater reach. You will learn how to use these powerful platforms to build relationships and share your story without needing a

Picture this:  you wake up, grab your coffee, and check your business’s social media.  Suddenly, your stomach drops.  A negative comment has exploded overnight, or maybe an innocent post was terribly misunderstood.  Without a solid social media crisis management plan, these moments can feel like a total nightmare, especially for

Finding effective, affordable marketing for small companies can feel like a challenge when time and money are tight.  But here’s the good news:  you don’t need a massive budget or a giant marketing team to make a real impact.  Smart, consistent effort goes a long way, helping you attract customers

PR media can make a real difference for small businesses, impacting everything from brand awareness to investor relations. You don’t need a giant budget or a massive team of public relations specialists to launch a PR media campaign; you just need the right approach and persistence.  What Exactly is PR

Good local business marketing is about becoming part of your local community’s conversation, and getting local media attention is a powerful way to do that. This guide breaks down how you can handle your own local business marketing outreach and incorporate simple local marketing strategies, specifically targeting journalists, without needing

Communications vs public relations. These two terms often get used interchangeably, leading to confusion. Although similar, their roles are different. Both disciplines handle how an organization presents itself and shares information. However, their methods, primary goals, and target audiences differ significantly. Today we explore communications vs public relations so you

Marketing is changing thanks to artificial intelligence (AI). Marketers are using new tools to do their jobs differently. Efficiency soars, deadlines are crushed, and the quality of your work improves – all thanks to these handy tools. They’re a true asset. With so many amazing options out there, how do

If you’re a small business owner or manage marketing, getting journalists interested without hiring a costly PR agency might seem tough. PR and media relations are key; master them, and watch the positive buzz build. What Are PR and Media Relations? Let’s get clear on what PR and media relations

Getting your small business noticed feels like a huge challenge, right?  You wear so many hats already.  Adding media and PR to the list might seem impossible, especially when considering the cost of a PR agency.  But what if you could get your story out there without hiring an expensive

You know marketing and small business growth are linked, but finding the time and resources can feel difficult, especially when big agencies are out of reach. The good news is that effective business marketing doesn’t always require a massive budget. You’re smart, capable, and know your business better than anyone.