In 2008, I started HARO (Help A Reporter Out). My goal was to help journalists to connect to great sources fast and easy. It was a hit. Now, Source of Sources (SOS) connects journalists that need sources to companies with a story to tell.
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No business becomes a household name without effective advertising driving it forward. But it can feel impossible. You’re competing with big companies with huge marketing budgets. Small businesses can get a serious boost from one thing: free advertising. Want to compete with the big guns on a shoestring budget? Take
Finding the best way to advertise your business can feel overwhelming. Both the internet and our daily lives are flooded with choices, each one clamoring for attention. The ideal marketing strategy isn’t one-size-fits-all. Think of it like a puzzle: your business goals, industry, and customer insights all need to fit
Small businesses and startups can’t afford to fly blind when it comes to media mentions and industry trends. By tapping into free media monitoring tools, you can level the playing field and compete with the big boys – all on a budget. Don’t just gather data though. Bring it to
Are you a small- to medium-sized business with limited marketing resources? Do you need low cost marketing ideas because your budget is tight? Looking for innovative ways to implement low cost marketing ideas that help you connect with your target audience and make some noise without spending a fortune? Explore
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As a small to medium-sized business, you understand the value of media coverage – it’s like gold. But securing it can feel out of reach, especially when resources are tight. Successful public relations campaigns have the power to ignite interest in your next big project. And effective PR campaigns can
Crafting a killer PR campaign can feel overwhelming. We’re bombarded with thousands of ads each day. But a well-executed public relations campaign can cut through the noise, bringing attention to your business. So you’ve got a lean budget, but big PR aspirations. Crafting a successful PR campaign takes skill, and
Small business owners need to always find ways to expand their customer base. A strong marketing plan is crucial for success but can be challenging with limited resources. Streamlining your marketing efforts is key to achieving better results. This post explores practical small business marketing tips for a bigger impact.
For businesses, social media is essential for connecting with customers. Managing multiple social media accounts can be difficult. A social media scheduler helps you plan, create, and publish content, saving you time. And a free social media scheduler is even better. Finding the right free social media scheduler can improve
As a small to medium-sized business (SMB) with limited marketing resources, you understand the value of a good reputation. How do you track it? That’s where reputation management monitoring enters the picture. Reputation management monitoring is essential for managing your brand image and tracking media coverage. This guide will walk
For businesses, social media is essential for connecting with customers. Managing multiple social media accounts can be difficult. A social media scheduler helps you plan, create, and publish content, saving you time. And a free social media scheduler is even better. Finding the right free social media scheduler can improve
As a small to medium-sized business (SMB) with limited marketing resources, you understand the value of a good reputation. How do you track it? That’s where reputation management monitoring enters the picture. Reputation management monitoring is essential for managing your brand image and tracking media coverage. This guide will walk
Getting your news out there effectively is a challenge. You’ve crafted the perfect press release, but how to distribute a press release is often the bigger hurdle. Distribution can feel daunting—how do you ensure it gets read and doesn’t end up lost in the inbox abyss? Through strategic placement. This
Effective communication relies on PR monitoring to steer the ship in the right direction. Your brand’s online presence needs to be monitored constantly, no matter what. Tracking PR monitoring is like having your finger on the pulse of the conversation – you’ll get actionable insights that inform your PR strategy,
As a small to medium-sized business, you understand the struggle of limited resources. You know you need to keep an eye on what’s being said about your brand. News monitoring can feel overwhelming, but with a little direction, it can be manageable. pr solutions Why News Monitoring Matters for Small
A news story can act as a powerful amplifier, broadcasting the achievements and passions of individuals and businesses to a wider audience. Whether raising awareness for a cause or boosting brand visibility, understanding how to get on the news is crucial. With newsroom employment declining, effectively pitching your story and
You’re a small to medium-sized business with a small marketing or PR team. You know you need to spread your message, and you understand both PR and media are important. But where do you start? This article breaks down the essentials of PR and media, helping you understand the difference
Your small business is your baby, and you’re the proud parent. Every brick, every beam, every pixel – it’s all a reflection of your blood, sweat, and tears. But getting the word out feels like shouting into the void. This is where a solid media relations plan
You know you need a solid PR strategy, but your marketing team is tiny (or maybe non-existent). Pitching to journalists feels like a distant dream. This simple yet effective PR strategy will get you started. Why Public Relations Matters for Small Businesses For small businesses, reputation is everything. A strong
As a small- to medium-sized business, you know getting your name out there is tough. You likely don't have a huge PR team and might feel lost about public relations tactics. Check out these practical public relations tactics that you can start using today, even if you’re a team of
As a small to medium-sized business, you know resources are tight. You wear many hats, and marketing sometimes takes a backseat. But media monitoring shouldn’t. Staying in the loop about media coverage and online discussions surrounding your business and your target audience is crucial. It’s not
As a small business owner, you already wear a lot of hats. The task of getting people to notice your business is one of those hats you can’t forget. That sometimes feels like a job for someone else. And while hiring a fancy public relations firm would be great, you
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