In 2008, I started HARO (Help A Reporter Out). My goal was to help journalists to connect to great sources fast and easy. It was a hit. Now, Source of Sources (SOS) connects journalists that need sources to companies with a story to tell.
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Getting your news out there effectively is a challenge. You’ve crafted the perfect press release, but how to distribute a press release is often the bigger hurdle. Distribution can feel daunting—how do you ensure it gets read and doesn’t end up lost in the inbox abyss? Through strategic placement. This
Effective communication relies on PR monitoring to steer the ship in the right direction. Your brand’s online presence needs to be monitored constantly, no matter what. Tracking PR monitoring is like having your finger on the pulse of the conversation – you’ll get actionable insights that inform your PR strategy,
As a small to medium-sized business, you understand the struggle of limited resources. You know you need to keep an eye on what’s being said about your brand. News monitoring can feel overwhelming, but with a little direction, it can be manageable. pr solutions Why News Monitoring Matters for Small
A news story can act as a powerful amplifier, broadcasting the achievements and passions of individuals and businesses to a wider audience. Whether raising awareness for a cause or boosting brand visibility, understanding how to get on the news is crucial. With newsroom employment declining, effectively pitching your story and
You’re a small to medium-sized business with a small marketing or PR team. You know you need to spread your message, and you understand both PR and media are important. But where do you start? This article breaks down the essentials of PR and media, helping you understand the difference
Your small business is your baby, and you’re the proud parent. Every brick, every beam, every pixel – it’s all a reflection of your blood, sweat, and tears. But getting the word out feels like shouting into the void. This is where a solid media relations plan
You know you need a solid PR strategy, but your marketing team is tiny (or maybe non-existent). Pitching to journalists feels like a distant dream. This simple yet effective PR strategy will get you started. Why Public Relations Matters for Small Businesses For small businesses, reputation is everything. A strong
As a small- to medium-sized business, you know getting your name out there is tough. You likely don't have a huge PR team and might feel lost about public relations tactics. Check out these practical public relations tactics that you can start using today, even if you’re a team of
As a small to medium-sized business, you know resources are tight. You wear many hats, and marketing sometimes takes a backseat. But media monitoring shouldn’t. Staying in the loop about media coverage and online discussions surrounding your business and your target audience is crucial. It’s not
As a small business owner, you already wear a lot of hats. The task of getting people to notice your business is one of those hats you can’t forget. That sometimes feels like a job for someone else. And while hiring a fancy public relations firm would be great, you
Are you ready to successfully pitch article ideas to journalists? It's tougher than it looks. Journalists today are swimming in a sea of pitches. Tossing yours in without a plan? It’ll likely sink faster than a lead balloon. But take heart. To pitch article ideas to journalists, you simply need
As someone working hard to get their business off the ground, you know you need media attention. But actually getting journalists to care about your stories or media pitches feels impossible some days. You've sent pitch after pitch, yet your inbox remains devoid of replies, let alone requests for interviews.
Getting your story picked up by journalists can feel like navigating a maze. You’re competing with countless others, all vying for the same limited attention. Understanding how to contact news media with a story is the first step toward making your story stand out in this crowded landscape. Building Relationships
Juggling social media, emails, and blog posts? A content schedule is a lifesaver. Whether you’re a small business owner or part of a marketing team, a content schedule keeps you organized. It’s a roadmap that takes the guesswork out of content creation and content planning. Creating Your Content Schedule: A
Crafting the perfect pitch letter can feel like walking a tightrope. You want to grab attention, showcase your idea, and convince the recipient to take action – all in a few short paragraphs. Whether you're a freelance writer pitching an article or a PR pro promoting a new product, mastering
Getting your business noticed can feel like shouting into the void, especially with a small marketing team or limited budget. Imagine using the media as a megaphone to broadcast your message to a bigger crowd. Get ready for the spotlight – when you know how to get media coverage, the
Let’s be real – getting your business noticed is hard. Especially for one-person marketing teams or smaller departments, media attention often feels like a luxury reserved for big companies with even bigger budgets. But this is where a good media relations strategy comes into play. Even without a dedicated public
Your business is your baby, and you’ve given it everything you’ve got. Now it’s time to let others in on the secret. An expertly written press release can catapult your brand into the spotlight. The impetus is there, but you’re stuck on square one. What’s the one thing you need
Ever dream of seeing your story in the news? Getting media coverage might seem difficult, but it's achievable with the right approach. This guide provides actionable tips for how to get a story on the news. How to Get a Story on the News: Crafting a Compelling Narrative Journalists receive
Anyone working in marketing knows that connecting with your audience is critical. But with a million different avenues to choose from, it can feel impossible to know where to start. There are many categories of public relations to consider. Successfully focusing on even just one of the many categories of
Getting press coverage for your small to mid-sized business or your personal brand can seem impossible. You’re probably bombarded with articles about the “right” way to do it: write an amazing press release, learn how to create a pitch for media, or get featured on podcasts. But without a dedicated
As business owners, we’re always looking for ways to get the word out about our products and services. We know a strong media pitch can make all the difference, but where do we even start? Many business owners find pitching their business to the media intimidating, especially without a PR
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