In 2008, I started HARO (Help A Reporter Out). My goal was to help journalists to connect to great sources fast and easy. It was a hit. Now, Source of Sources (SOS) connects journalists that need sources to companies with a story to tell.
Need help? Drop me a line and let me know the type of content you’d like to see here.
Are you ready to successfully pitch article ideas to journalists? It's tougher than it looks. Journalists today are swimming in a sea of pitches. Tossing yours in without a plan? It’ll likely sink faster than a lead balloon. But take heart. To pitch article ideas to journalists, you simply need
As someone working hard to get their business off the ground, you know you need media attention. But actually getting journalists to care about your stories or media pitches feels impossible some days. You've sent pitch after pitch, yet your inbox remains devoid of replies, let alone requests for interviews.
Getting your story picked up by journalists can feel like navigating a maze. You’re competing with countless others, all vying for the same limited attention. Understanding how to contact news media with a story is the first step toward making your story stand out in this crowded landscape. Building Relationships
Juggling social media, emails, and blog posts? A content schedule is a lifesaver. Whether you’re a small business owner or part of a marketing team, a content schedule keeps you organized. It’s a roadmap that takes the guesswork out of content creation and content planning. Creating Your Content Schedule: A
Crafting the perfect pitch letter can feel like walking a tightrope. You want to grab attention, showcase your idea, and convince the recipient to take action – all in a few short paragraphs. Whether you're a freelance writer pitching an article or a PR pro promoting a new product, mastering
Getting your business noticed can feel like shouting into the void, especially with a small marketing team or limited budget. Imagine using the media as a megaphone to broadcast your message to a bigger crowd. Get ready for the spotlight – when you know how to get media coverage, the
Let’s be real – getting your business noticed is hard. Especially for one-person marketing teams or smaller departments, media attention often feels like a luxury reserved for big companies with even bigger budgets. But this is where a good media relations strategy comes into play. Even without a dedicated public
Your business is your baby, and you’ve given it everything you’ve got. Now it’s time to let others in on the secret. An expertly written press release can catapult your brand into the spotlight. The impetus is there, but you’re stuck on square one. What’s the one thing you need
Ever dream of seeing your story in the news? Getting media coverage might seem difficult, but it's achievable with the right approach. This guide provides actionable tips for how to get a story on the news. How to Get a Story on the News: Crafting a Compelling Narrative Journalists receive
Anyone working in marketing knows that connecting with your audience is critical. But with a million different avenues to choose from, it can feel impossible to know where to start. There are many categories of public relations to consider. Successfully focusing on even just one of the many categories of
We’ve all seen those perfectly curated Instagram feeds or blogs that always seem to have fresh, high-quality content. It’s baffling, really – how do they manage to pull it off? While it’s easy to assume they have a massive budget, what if the secret to their success is something as
Figuring out content marketing costs can feel like navigating a maze, especially for small marketing teams or solopreneurs. You know it’s important, but you’re probably thinking, “How much does content marketing cost,” and “Is it even doable on a tight budget?” The truth is that content marketing pricing can vary
You’re a small business owner, probably wearing a few different hats. You’ve got a product or service to sell, and you know getting the word out is crucial. Traditional PR firms might be too expensive, but “DIY PR for small businesses” offers a cost-effective solution. Reaching a larger audience, boosting
You’ve poured your heart into building a business. Now it’s time to let the world know about it. But you may be wondering how to get press for your business without shelling out for a fancy PR agency. It’s a question that keeps many entrepreneurs up at night. It’s completely
Learning how to pitch to journalists can feel like navigating a maze blindfolded, especially if you don’t have the luxury of hiring a PR agency. But mastering this art is critical, especially since companies are tightening their belts, making media coverage more valuable than ever. Earning media coverage presents a
You’re waist-deep in entrepreneurship, wrestling with to-do lists and midnight brainstorming sessions. The truth is, without a smart content marketing strategy, those precious leads will slip right through your fingers and your brand will stagnate. But here’s the catch – a marketing agency charges an arm and a leg? Don’t
If you have a small team or small budget, you probably know that to manage public relations on top of everything else is challenging. And successfully managing public relations is about more than just good press releases. Building strong bonds with journalists, influencers, customers, and employees is the name of
Given the accelerated pace of content consumption, forging strong relationships with the media is no longer optional; it’s a vital tactic every business must deploy to stay visible, credible, and relevant. However, smaller marketing departments with limited budgets might find navigating the complexities of media relations challenging. Media Relations Matter
Pitching a story can feel like shouting into a void, especially for small to medium-sized businesses with very small marketing or PR teams, or who don’t have the luxury of working with a PR agency. You know your story is good, even great, but getting journalists to see it amidst
PR pitching is a tough nut to crack. You know how vital media coverage is for your small business. But as someone with a super-small (or nonexistent) marketing team, tackling public relations yourself can feel like climbing Mount Everest in flip-flops. Almost half of journalists get at least 11 pitches
(Journalists: Click HERE to submit your queries!)