Getting press coverage for your small to mid-sized business or your personal brand can seem impossible. You’re probably bombarded with articles about the “right” way to do it: write an amazing press release, learn how to create a pitch for media, or get featured on podcasts. But without a dedicated

As business owners, we’re always looking for ways to get the word out about our products and services. We know a strong media pitch can make all the difference, but where do we even start?  Many business owners find pitching their business to the media intimidating, especially without a PR

We’ve all seen those perfectly curated Instagram feeds or blogs that always seem to have fresh, high-quality content. It’s baffling, really – how do they manage to pull it off? While it’s easy to assume they have a massive budget, what if the secret to their success is something as

Figuring out content marketing costs can feel like navigating a maze, especially for small marketing teams or solopreneurs.  You know it’s important, but you’re probably thinking, “How much does content marketing cost,” and “Is it even doable on a tight budget?” The truth is that content marketing pricing can vary

You’re a small business owner, probably wearing a few different hats.  You’ve got a product or service to sell, and you know getting the word out is crucial.  Traditional PR firms might be too expensive, but “DIY PR for small businesses” offers a cost-effective solution.  Reaching a larger audience, boosting

You’ve poured your heart into building a business. Now it’s time to let the world know about it. But you may be wondering how to get press for your business without shelling out for a fancy PR agency. It’s a question that keeps many entrepreneurs up at night. It’s completely

Learning how to pitch to journalists can feel like navigating a maze blindfolded, especially if you don’t have the luxury of hiring a PR agency. But mastering this art is critical, especially since companies are tightening their belts, making media coverage more valuable than ever. Earning media coverage presents a

You’re waist-deep in entrepreneurship, wrestling with to-do lists and midnight brainstorming sessions.  The truth is, without a smart content marketing strategy, those precious leads will slip right through your fingers and your brand will stagnate.  But here’s the catch – a marketing agency charges an arm and a leg?  Don’t

If you have a small team or small budget, you probably know that to manage public relations on top of everything else is challenging. And successfully managing public relations is about more than just good press releases. Building strong bonds with journalists, influencers, customers, and employees is the name of

Given the accelerated pace of content consumption, forging strong relationships with the media is no longer optional; it’s a vital tactic every business must deploy to stay visible, credible, and relevant. However, smaller marketing departments with limited budgets might find navigating the complexities of media relations challenging. Media Relations Matter