In 2008, I started HARO (Help A Reporter Out). My goal was to help journalists to connect to great sources fast and easy. It was a hit. Now, Source of Sources (SOS) connects journalists that need sources to companies with a story to tell.
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Marketing is changing thanks to artificial intelligence (AI). Marketers are using new tools to do their jobs differently. Efficiency soars, deadlines are crushed, and the quality of your work improves – all thanks to these handy tools. They’re a true asset. With so many amazing options out there, how do
If you’re a small business owner or manage marketing, getting journalists interested without hiring a costly PR agency might seem tough. PR and media relations are key; master them, and watch the positive buzz build. What Are PR and Media Relations? Let’s get clear on what PR and media relations
Getting your small business noticed feels like a huge challenge, right? You wear so many hats already. Adding media and PR to the list might seem impossible, especially when considering the cost of a PR agency. But what if you could get your story out there without hiring an expensive
You know marketing and small business growth are linked, but finding the time and resources can feel difficult, especially when big agencies are out of reach. The good news is that effective business marketing doesn’t always require a massive budget. You’re smart, capable, and know your business better than anyone.
You’ve poured your heart and soul into your small business. Now you may be asking yourself, “How do I effectively market my small business without a giant marketing department or an endless budget?” It feels like a huge hurdle, but achieving success is more manageable than you think. Many
Want to get your story out there without a huge team or budget? Many people face this challenge. However, using AI in PR can make a big difference. Using AI in PR is leveling the playing field and can help you get noticed. This transformation makes strategic tasks easier for
Small business marketing isn’t just about promoting your products or services. Strong customer relationships are fundamental to business success. When you foster trust and genuine connections, your company will naturally grow. As a small business owner, you might feel overwhelmed by the sheer number of marketing strategies out there. Here’s
If you’re in the PR game, you’ve probably sensed the buzz around artificial intelligence. Maybe you’re feeling the pressure to get ” AI in public relations ” figured out. It’s often seen as this revolutionary force, and if we don’t figure it out, we risk getting left behind. But what
As a small business owner, you’re likely handling marketing, sales, and even trying to secure media coverage. The blend of public relations and artificial intelligence could be the solution you need. Because of new AI tools, small PR teams and the PR industry as a whole can now accomplish big
Many small business owners feel like they’re constantly chasing the next big marketing trend. It can seem almost impossible to keep up, right? And building out a strategy can get tricky. However, if you want to attract customers on auto-pilot, you absolutely can. This free small business marketing guide breaks
You’ve poured your heart and soul into your small business. Now you may be asking yourself, “How do I effectively market my small business without a giant marketing department or an endless budget?” It feels like a huge hurdle, but achieving success is more manageable than you think. Many
Want to get your story out there without a huge team or budget? Many people face this challenge. However, using AI in PR can make a big difference. Using AI in PR is leveling the playing field and can help you get noticed. This transformation makes strategic tasks easier for
Small business marketing isn’t just about promoting your products or services. Strong customer relationships are fundamental to business success. When you foster trust and genuine connections, your company will naturally grow. As a small business owner, you might feel overwhelmed by the sheer number of marketing strategies out there. Here’s
If you’re in the PR game, you’ve probably sensed the buzz around artificial intelligence. Maybe you’re feeling the pressure to get ” AI in public relations ” figured out. It’s often seen as this revolutionary force, and if we don’t figure it out, we risk getting left behind. But what
As a small business owner, you’re likely handling marketing, sales, and even trying to secure media coverage. The blend of public relations and artificial intelligence could be the solution you need. Because of new AI tools, small PR teams and the PR industry as a whole can now accomplish big
Many small business owners feel like they’re constantly chasing the next big marketing trend. It can seem almost impossible to keep up, right? And building out a strategy can get tricky. However, if you want to attract customers on auto-pilot, you absolutely can. This free small business marketing guide breaks
Many small business owners feel like they're constantly playing catch-up. Research from online marketing company LocaliQ shows that 48% of small businesses anticipate economic uncertainty and 45% worry about attracting new customers. Staying ahead of the curve isn't impossible with a few shifts in strategy. Let's explore some simple yet
The marketing landscape is changing fast, and AI powered marketing tools are leading this transformation. There a ton of AI options available. It can be hard to choose what to use. Here are a few AI powered marketing tools making an impact in 2025. The Rise of AI in Marketing
As a small business owner, you probably feel like you’re wearing a dozen different hats. Juggling tasks is hard, but there are options. You might find yourself wondering if AI marketing tools for small businesses can ease your workload. The good news is that AI marketing tools for small businesses
Have you ever wondered how some brands always seem to be in the news for the right reasons? The secret often lies in a powerful public relations strategy. It is like having a blueprint for how your brand interacts with the world. It’s about shaping public perception and building strong
Have you ever wondered how some small businesses effortlessly attract customers while others struggle? It’s not about luck. It’s how they understand and use the range of marketing tips for small businesses. Many entrepreneurs mistakenly believe that successful marketing requires elaborate campaigns or huge budgets. But, really, effective marketing can
Finding good marketing advice for small businesses is like going down a rabbit hole. So much information exists, but not all of it helps. This guide hones in on the top marketing advice for small businesses, with steps to improve your small business marketing strategy. While this is not all-encompassing,
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